Thousands of children in Italy have come together to set a
new world record for the tallest structure built entirely from Lego
blocks. Little ones of all ages worked with some 600,000
Lego bricks at an event hosted at the Milan World Expo to construct a
tower 35.05 metres tall, breaking the previous Guinness World Record of
34.76 metres.
Lego Italy's marketing director, Camillo Mazzola, explained why they had decided to set the challenge at the expo.
Lego Italy's marketing director, Camillo Mazzola, explained why they had decided to set the challenge at the expo.
"It
is the first thing that a child who has Lego bricks in hand does, even
at the age of two when they are not capable of constructing things, they
put one over another and build a tower. So, today we go from a
non-professional tower built by a child, to the super tower of records,"
he said.
Mazzola added that commercial interest was not at the heart of the event.
Mazzola added that commercial interest was not at the heart of the event.
"Above
all we want to inspire lots of children to think beyond their limits,
to think great, to stimulate their imagination and help them see, also
in terms of self-esteem, improving their self esteem, that adding one
brick above another great things can be achieved. So, this tower will be
a symbol for these children, who are the builders of tomorrow for us,
of what they may do for the entire world," he said.
The World Expo in Milan is taking place in the city from 1 May - 31 October 2015.
